Xantaro, one of Europe’s leading experts for high-performance networks, unveiled its new company logo and brand slogan on 23 January 2023. With this, the company underlines its growth ambitions in Germany and the UK. At the same time, the new logo is intended to express the values of the Xantaro brand, which were further developed in 2022 with the participation of the employees.
Gerold Arheilger, CEO of the Xantaro Group: “15 years after the foundation of Xantaro, we are ready for the next stage of development. Based on a secure and trustworthy partnership with our investor KKA, we are expanding our activities in Germany and the UK. To match this, we have further developed the appearance of our brand.”
Xantaro is the sought-after technology expert for leading global hardware providers such as Juniper Networks, Nokia, A10, Netscout or Infinera when it comes to the design, construction, implementing and maintenance of complex high-performance networks. Leading mobile network providers, operators of data centres and broadband networks as well as increasingly large companies that require future-proof network infrastructures and are interested in technologies such as campus 5G networks rely on the know-how of Xantaro’s experts.
Among other things, Xantaro sees growth potential in its enterprise business. Industry 4.0, the digital transformation, the Internet of Things as well as increasingly data-based business models require a secure, resilient and powerful network infrastructure that can be operated with little effort and expanded as needed. Added to this is the offer to build and operate campus 5G networks as well as the possibility to reduce energy costs by up to 45% by means of software. On the latter point, Xantaro signed an exclusive sales partnership with the award-winning Darmstadt-based start-up etalytics at the end of last year.
Xantaro also wants to expand its service-business with broadband providers in Germany. Here, Xantaro can draw on extensive experience in the British market, where the company has been one of the most successful technology partners of numerous network operators for years.
Gerold Arheilger: “Our product portfolio continues to revolve around complex high-performance networks. Here we have been setting new standards for our customers in terms of reliability and resilience, bandwidth and latency for years. At the same time, we are expanding our offering to include new technology areas and approaching new customer groups with customised service offerings.”
In keeping with this, Xantaro is introducing its new logo, which reinterprets the brand colours red and black, as well as its new brand slogan (“connecting the world.”). The brand relaunch is scheduled for several months and will be completed in the 3rd quarter.
Xantaro is Europe’s leading specialist for planning, proof-of-concept, construction, operation and maintenance of high-performance computer networks for carriers, service providers and large enterprises. As a supplier and integrator of components and services from different network layers and manufacturers, Xantaro offers customised solutions: from optical transport systems to IP/MPLS service platforms, Carrier Ethernet products, data centre and virtualisation solutions, voice and video applications to complete product life cycle management. Services include independent advice on investment decisions and selection of system technology, delivery and smooth integration of components as well as specially developed value-added services into existing network infrastructures.
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Xantaro Deutschland GmbH